You know AI can help your business. You’ve watched the demos, tried ChatGPT, Claude, maybe even built a workflow or two. But then reality hits.

The automation breaks after a week. The API bill spikes to $300 because nobody told you about error handling. The “just copy this prompt” tutorial doesn’t work with your actual data. You’re stuck Googling at 11 PM wondering why the thing that worked in the demo doesn’t work in your business.

Most AI content covers the exciting 20%. The demo. The screenshot. The “look what I built” moment. Nobody covers the other 80%: what breaks, why it breaks, and how to fix it so it keeps running.

That’s what I do here at GenAI Unplugged.


Who Am I?

👋 Julley, I’m Dheeraj and I’m an AI systems builder.

I’ve spent 20 years in software engineering, building Cloud and AI platforms for enterprises, leading distributed teams, shipping products. I know what “production-grade” actually means because I’ve done it at scale.

On the side, I spent 17 years creating content through my travel blog. I’ve shipped 9 products in public. SubflowAI (a Substack command center, built in a 3-day sprint for $135). An Agents Toolkit with 5 AI research agents. An n8n Mastery Bundle. All built with AI, all documented step by step.

I build production-grade AI systems at work by day. I ship my own products by night. This newsletter is the bridge between those two worlds.

Join 1,700+ builders getting the exact AI setups, prompts, and production configs that actually work in your business.


What You Get Here

Free (every week), the Unplugged Edition:

  • Full articles on AI automation, Claude Code, n8n workflows, and AI agents

  • The “what” and “why” behind everything I build

  • Access to 5+ free courses (42-lesson n8n course, Claude Code Masterclass, and more)

  • The complete AI tutorials archive. Every article stands alone.

PluggedIn ($8.08/month), the Studio Session:

  • Ready-made prompts, workflows, and setup files for every system I build

  • Step-by-step implementation guides with troubleshooting

  • Downloadable assets: checklists, templates, agent setup files

  • PluggedIn Hub with a growing library of production-ready resources

  • The “how exactly” that turns concepts into running systems

Knowledge is FREE. Convenience is PAID. You get the full concept for free. PluggedIn saves you hours of figuring out the implementation yourself.

Get PluggedIn

Why Become Founding Member?

Founding is for the people who want everything I publish, plus the things I cannot scale beyond a small group: SubflowAI lifetime, monthly 30-min 1:1 AMAs with me, and a vote on what I build next.

GenAI Unplugged Founding Members Tier

Founding Membership is capped at 25 seats. After that the tier closes, at any price. As of May 2, 2026: [ 3/10] first-tier seats claimed.

Become a Founding Member Now!


Learn with me: Claude Code Builder cohort

The founding batch of my Claude Code cohort starts in July on Maven. Four weeks, six sessions. Learn to build the AI system with me.

Only 12 Seats. When they’re gone, the founding price ($797) closes and Cohort 2 opens at $1,597.

Use code GENAI20 for 20% off. Expires July 9. Check the Syllabus →



The Numbers

These aren’t theoretical. These are systems I use every single day.

  • 1,300+ subscribers learning to build AI systems

  • 9 products shipped (SubflowAI, Agents Toolkit, n8n Bundle, and more)

  • 20+ hours/month saved with AI research agents alone

  • 76x ROI on automation ($12/month cost)

  • Content pipeline: 2+ hours of work compressed to 15 minutes

  • SubflowAI: built in a 3-day sprint for $135 (vs $5K-10K hiring a developer)

  • #27 Rising in Technology on Substack (April 29, 2026)


Pick Your Path

New to AI Automation?

Start here. No jargon, no prerequisites. No coding required.

  1. Claude Projects 101. Turn Claude into a custom assistant that knows your business, your voice, and your workflows

  2. How to Give Claude Your Brand Voice. Stop getting generic AI output. Train Claude to write like you.

  3. AI Email Assistant. Your first automation: categorize emails, draft replies, get a daily Telegram summary. 45 minutes to set up

  4. n8n Zero to Hero Course. 42 free lessons (31 hours) on YouTube. From installation to production AI automation workflows

  5. My AI Research Assistant That Saves 5 Hours Per Client → See what a working AI system looks like in a real business.

Where you’ll be after: You’ll have a custom Claude assistant that sounds and writes like you and saves you real hours every week. With n8n full course, you will be building AI Automations in no time.

Keep going with: The full Claude Systems Masterclass (15 lessons - WIP, from basics to agentic workflows).

Already Using Claude or n8n?

You know the basics. These go deeper.

  1. Claude Code Masterclass. 7-lesson series on Claude.md, slash commands, skills, hooks, agents, channels, and building real tools with Claude Code

  2. Demo to Dependable. The series about what happens AFTER the demo: error handling, cost monitoring, production patterns

  3. Prompt Engineering Course. 9 lessons on writing prompts that actually produce consistent results

Want to Build AI Products?

From idea to shipped product, with real numbers.

  1. SubflowAI: Built in a 3-Day Sprint. How I built a profitable SaaS product for $135 that would have cost $5K-10K to hire out

  2. Content OS Course. 6 lessons on building an AI-powered content pipeline

  3. Build in Public posts. Monthly milestones with real revenue numbers, subscriber counts, and lessons learned


9 Free AI Courses - 100+ Lessons

All completely free.

  • n8n Zero to Hero

    • Lessons: 42 lessons (31 hrs)

    • Platform: YouTube

  • Claude Code Full Course

    • Lessons: 7 lessons

    • Platform: Substack, YouTube

  • Open Claw for Solopreneurs

    • Lessons: 5 lessons

    • Platform: Substack, YouTube

  • Claude Cowork Masterclass with Claude Projects

    • Lessons: 15 lessons

    • Platform: Substack

  • Prompt Engineering

    • Lessons: 9 lessons

    • Platform: Substack

  • MCP - Model Context Protocol Full Course

    • Lessons: 8 lessons

    • Platform: Substack

  • From Demo to Dependable

    • Lessons: 10 lessons

    • Platform: Substack

  • Build Your Content OS - Claude AI Agents

    • Lessons: 6 lessons

    • Platform: Substack


Products

  • SubflowAI. Substack command center: Notes scheduling, deep analytics, subscriber signals. PluggedIn members get 25% off.

  • Agents Toolkit. 5 AI research agents in one Claude Code workflow. Replace multiple research tools.

  • n8n Mastery Bundle. Ebook + 15 workflow templates + 9 checklists.

Check My AI Systems & Product Store


Who This Is For

You’re a solopreneur, consultant, or small business owner (1-100 people). You know AI can help but you’re overwhelmed by the noise.

You’ve tried AI tools, watched AI tutorials, maybe even built something, but the gap between “cool demo” and “actually works in my business” still feels wide.

You want someone to show you the full setup. Not theory. Not hype. Just “here’s what I built, copy this, here’s what to do when it breaks.

This is NOT for you if:

  • You want AI theory and research papers

  • You already have a dedicated automation team

  • You’re looking for get-rich-quick AI schemes

  • You don’t plan to actually build anything


How I Work (And What to Expect)

I publish 2-3 times per week. Every article includes:

  • Real systems I’ve built. Not unwanted theory, not “10 tips” listicles

  • Copy-paste prompts, templates and checklists you can use immediately

  • Step-by-step setup guides with troubleshooting sections

  • Honest assessments including what didn’t work

I don’t do hype. I don’t do “game-changing.” I build things, show you how they work, and let you decide if they’re useful.


My Story (2 Minutes)

I spent 20 years developing enterprise software, building Cloud platforms, leading distributed teams, shipping products. I know what “production-grade” actually means.

On the side, I’ve created content for 17 years. A travel blog and YouTube channel that grew to 60,000 subscribers. Amazing content, terrible marketing. I hit a ceiling I couldn’t break because I never learned to package and sell.

Then AI happened. I started with n8n automations, built a 42-lesson course, started helping friends automate their businesses, and hit ~$300+ in unexpected API bills from unmonitored production errors.

That pain gave birth to my “Demo to Dependable” philosophy: the cool demo is 20% done. The other 80% is what I teach here.

Now I build with Claude Code and n8n, ship products in weekend sprints, and write about every step of the journey. Build, Learn, Teach, Repeat.


Ready to Stop Reading About AI and Start Building?

Free articles give you the full concept. PluggedIn gives you the ready-made prompts, workflows, and setup files. The “copy this and it works” part.

The acoustic set is free. The studio session is PluggedIn.

$6.66/month (billed annually). One automated workflow pays for itself in a week. 30-day money-back guarantee.

Not sure yet? No problem. The free content is genuinely valuable and always will be. Start with the courses above and upgrade when you’re ready.


Find Me

  • Subscribe (free) to get every article in your inbox

  • Follow on Substack Notes for daily tips and behind-the-scenes

  • Subscribe to my YouTube channel for video tutorials (2,900+ subscribers)

  • Connect with me on LinkedIn

  • Check my Website + AI Systems Store

  • Questions? DM me on Substack. I read and reply to everything


Welcome aboard. Let’s build something with AI.

Julley, Dheeraj

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Learn to build production-grade AI automation systems (setups, prompts, workflows, and templates) from someone who builds them at work by day and ships his own products by night.

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